Domino's Pizza - Wikipedia

Domino’s Pizza – Wikipedia

American pizza restaurant chain

Domino’s Pizza, Inc.
Sort Public
ISIN US25754A2015
Based December 9, 1961; 59 years in the past (1961-12-09) in Ypsilanti, Michigan, U.S.
Headquarters Domino’s Farms Workplace Park,

Ann Arbor, Michigan



Variety of areas

Decrease 17,000[1]

Space served


Key folks

David A. Brandon
Richard Allison
Income IncreaseUS$3.618 billion (FY 2019)[1]
IncreaseUS$629.Four million (FY2019)[1]
IncreaseUS$400.7 million (FY2019)[1]
Complete property IncreaseUS$1.382 billion (FY2019)[1]
Complete fairness DecreaseUS$3.415 billion (FY2019)[1]

Variety of workers

~13,100 (FY December 29, 2019)
(company-owned shops & places of work)
~290,000 (FY January 1, 2017)
(together with franchises)
Web site
Footnotes / references

Domino’s Pizza, Inc.,[6] branded as Domino’s, is an American multinational pizza restaurant chain based in 1961. The company is Delaware domiciled[7] and headquartered on the Domino’s Farms Workplace Park in Ann Arbor, Michigan.[3][5]

Historical past[edit]


In 1960, Tom Monaghan and his brother, James, took over the operation of DomiNick’s, an present location of a small pizza restaurant chain that had been owned by Dominick DiVarti, at 507 Cross Avenue (now 301 West Cross Avenue)[8] in Ypsilanti, Michigan,[9] close to Japanese Michigan College.[10] The deal was secured by a $500 down cost, and the brothers borrowed $900 to pay for the shop.[11] The brothers deliberate to separate the work hours evenly, however James didn’t wish to stop his job as a full-time postman to maintain up with the calls for of the brand new enterprise. Inside eight months, James traded his half of the enterprise to Tom for the Volkswagen Beetle they used for pizza deliveries.[11]

By 1965, Tom Monaghan had bought two further pizzerias; he now had a complete of three areas in the identical county. Monaghan needed the shops to share the identical branding, however the unique proprietor forbade him from utilizing the DomiNick’s title. At some point, an worker, Jim Kennedy, returned from a pizza supply and urged the title “Domino’s”.[8] Monaghan instantly cherished the concept and formally renamed the enterprise Domino’s Pizza, Inc. in 1965.[11]

The corporate emblem initially had three dots, representing the three shops in 1965.[11] Monaghan deliberate so as to add a brand new dot with the addition of each new retailer, however this concept rapidly pale, as Domino’s skilled fast progress.[11] Domino’s Pizza opened its first franchise location in 1967[12] and by 1978, the corporate expanded to 200 shops.[13]
In 1975, Domino’s confronted a lawsuit by Amstar Company, the maker of Domino Sugar, alleging trademark infringement and unfair competitors. On Could 2, 1980, the Fifth Circuit Court docket of Appeals in New Orleans present in favor of Domino’s Pizza.[14]

Worldwide growth[edit]

The shop inside of a Domino’s Pizza

On Could 12, 1983, Domino’s opened its first worldwide retailer, in Winnipeg, Manitoba, Canada.[15] That very same 12 months, Domino’s opened its 1000th retailer, its first in Vancouver, Washington. In 1985, the chain opened their first retailer in the UK in Luton.[16] Additionally, in 1985, Domino’s opened their first retailer in Tokyo, Japan. In 1993, they grew to become the second American franchise to open within the Dominican Republic and the primary one to open in Haiti, below the path of entrepreneur Luis de Jesús Rodríguez.[17] By 1995, Domino’s had expanded to 1,000 worldwide areas. In 1997, Domino’s opened its 1,500th worldwide location, opening seven shops in sooner or later throughout 5 continents.[18] By 2014, the corporate had grown to six,000 worldwide areas and was planning to broaden to pizza’s birthplace, Italy; this was achieved on October 5, 2015, in Milan, with their first Italian location. CEO Patrick Doyle, in Could 2014, stated the corporate would consider its supply mannequin there.[19]

In February 2016, Domino’s opened its 1,000th retailer in India.[20] Outdoors america, India has the most important variety of Domino’s retailers on the planet.[20]

In 1995, Domino’s Pizza entered China by means of the Pizza Vest Quick Meals Group, which additionally owned the rights to function Domino’s Pizza in 11 Southeast Asian international locations.


The Chinese language subsidiary is called Domino’s Pizza China (simplified Chinese language: 达美乐; pinyin: Dá Měi Lè).

As of October 2019, Domino’s Pizza China now has about 250 shops in 9 cities: Beijing (about 75 shops), Shanghai (about 100 shops), Guangzhou, Shenzhen, Tianjin, Nanjing, Suzhou, Wuxi, and Hangzhou. The 200th retailer in Shenzhen, was additionally the 10,000th Domino’s retailer internationally.[21]

The primary mainland China retailer was positioned within the Shenzhen Particular Financial Zone Four and the primary Beijing location opened in Haidian District in Could 1997. In December 2006, Taiwan’s Jinghua Resort Group invested NT$500 million to amass the rights for Domino’s Pizza in Taiwan and Beijing. In 2017, Sprint Manufacturers Ltd., a international funding firm specializing in restaurant chains, obtained the unique rights for Hong Kong and Macau.

In China over 90% of orders are positioned on-line. Orders might be made within the shops and on the corporate web site, by way of app, and thru the messaging app WeChat.[22] Regardless of insisting that its personal distribution system has better benefits in safeguarding service high quality and knowledge retention, Domino’s has already opened up a mannequin of cooperation with third-party take-out platforms corresponding to and Meituan.[23]

Domino’s Pizza China has provided American model potato bacon pizza, crayfish crispy and tender rooster pizza, durian pulp pizza, and salted egg yolk pizza, in addition to Sichuan pepper taste tender rooster drumsticks.[24]

Change in possession[edit]

In 1998, after 38 years of possession, Domino’s founder Tom Monaghan introduced his retirement, offered 93 % of the corporate to Bain Capital, Inc. for about $1 billion, and ceased being concerned in day-to-day operations of the corporate.[25] A 12 months later, the corporate named Dave Brandon as its CEO.[26]


Domino’s Pizza emblem used from 1996 till September 2012 in main English-speaking international locations, and nonetheless utilized in many others

In 2004, after 44 years as a privately held firm, Domino’s started buying and selling frequent inventory on the New York Inventory Alternate below the ticker image “DPZ”.[27] Business commerce publication Pizza Right now journal named Domino’s Pizza “Chain of the 12 months” in 2003, 2010, and 2011.[28][29][30] In a simultaneous celebration in January 2006, Domino’s opened its 5,000th U.S. retailer in Huntley, Illinois, and its 3,000th worldwide retailer in Panama Metropolis, Panama, making 8,000 complete shops for the system.[31] In August 2006, the Domino’s location in Tallaght, Dublin, Eire, grew to become the primary retailer in Domino’s historical past to hit a turnover of $3 million (€2.35 million) per 12 months.[32] As of September 2006, Domino’s has 8,200+ shops worldwide, which totaled $1.4 billion in gross earnings.[33]


In 2007, Domino’s launched its Veterans Delivering the Dream franchising program and in addition rolled out its on-line and cellular ordering websites.[13] In 2008, Domino’s launched the Pizza Tracker, a web based utility that enables prospects to view the standing of their order in an actual time progress bar.[34] Since 2005, the voice of Domino’s Pizza’s US cellphone ordering service has been Kevin Railsback.[35]

In a 2009 survey of client style preferences amongst nationwide chains by Model Keys, Domino’s was final — tied with Chuck E. Cheese’s. In December that 12 months, Domino’s introduced plans to thoroughly reinvent its pizza. It started a self-critical advert marketing campaign wherein shoppers had been filmed criticizing the then-current pizza’s high quality and cooks had been proven growing a brand new pizza.[36][37] The brand new pizza was unveiled that very same month. The next 12 months, 2010 and Domino’s 50th anniversary, the corporate employed J. Patrick Doyle as its new CEO and skilled a 14.3% quarterly acquire. Whereas admitted to not endure, the success was described by Doyle as one of many largest quarterly same-store gross sales jumps ever recorded by a serious fast-food chain.[38][39]

In 2011, Domino’s launched a billboard promoting in New York’s Occasions Sq. which displayed actual time feedback from prospects, together with good, impartial and unhealthy feedback.[40]

In 2015, Domino’s unveiled a “pizza automotive” that may carry 80 pizzas, sides, 2-liter bottles of soda, and dipping sauces.[41] It additionally has a 140-degrees Fahrenheit oven on board and is extra gas environment friendly than a regular supply automotive. Formally named the Domino’s DXP, the automotive is a Chevrolet Spark custom-made by Roush Efficiency. As soon as every automotive reaches 100,000 miles, will probably be retired and returned to Roush, the place will probably be returned to inventory kind.[42]

In 2016, Domino’s cooperated with Starship Applied sciences and utilized self-driving robots to ship pizzas in particular German and Dutch cities.[43] In 2016, Domino’s in New Zealand delivered the world’s first pizza supply by unmanned aerial automobile utilizing the DRU Drone by Flirety.[44]

In February 2017, Domino’s launched a marriage registry with presents delivered within the type of Domino’s eGift playing cards.[45] Domino’s additionally labored with Gugu Guru to create a pizza-themed child registry.[46] Clients have the choice of signing up for Domino’s pizza bundle to be served for the occasion.[47]

In June 2018, Domino’s started repairing potholes in America as a part of its “Paving for Pizza” initiative to forestall its pizzas from being broken in transit.[48][49][50][51][52]

In June 2019, Domino’s introduced a partnership with robotics firm Nuro. The service is slated to launch in Houston, Texas with Nuro’s {custom}, self-driving automobile, R2.[53]


In August 2012, Domino’s Pizza modified their title to easily Domino’s. On the identical time, Domino’s launched a brand new emblem that eliminated the blue rectangle and textual content below the domino within the emblem, and adjusted the previously all-red domino to be blue on the facet with two dots and pink on the facet with one dot.[54][55] This was accomplished as a result of the corporate needed to “broaden” menu decisions quite than merely depend on their conventional pizza.


Domino’s Pizza in Providencia, Santiago de Chile

The Domino’s menu varies by area. The present Domino’s menu in america options quite a lot of Italian-American important and facet dishes. Pizza is the first focus, with conventional, specialty, and {custom} pizzas obtainable in quite a lot of crust kinds and toppings. In 2011, Domino’s launched artisan-style pizzas. Extra entrees embrace pasta, bread bowls, and oven-baked sandwiches. The menu provides rooster and bread sides, in addition to drinks and desserts.[56]

From its founding till the early 1990s, the menu at Domino’s Pizza was saved easy relative to different quick meals eating places, to make sure effectivity of supply.[57] Traditionally, Domino’s menu consisted solely of 1 model of pizza crust in two sizes (12-inch and 16-inch), 11 toppings, and Coca-Cola as the one gentle drink possibility.[58]

A “make line” at a Domino’s

The primary menu growth occurred in 1989, with the debut of Domino’s deep dish or pan pizza. Its introduction adopted market analysis exhibiting that 40% of pizza prospects most well-liked thick crusts. The brand new product launch value roughly $25 million, of which $15 million was spent on new sheet steel pans with perforated bottoms.[59] Domino’s began testing extra-large measurement pizzas in early 1993, beginning with the 30-slice, yard-long “The Dominator”.[60]

Domino’s tapped right into a market development towards bite-size meals with spicy Buffalo Rooster Kickers, as an alternative choice to Buffalo Wings, in August 2002. The breaded, baked, white-meat fillets, much like rooster fingers, are packaged in a custom-designed field with two kinds of sauce to “warmth up” and “settle down” the rooster.[61]

Domino’s pizza with mushrooms and pineapple

In August 2003, Domino’s introduced its first new pizza since January 2000, the Philly Cheese Steak Pizza. The product launch additionally marked the start of a partnership with the Nationwide Cattlemen’s Beef Affiliation, whose beef Verify-Off emblem appeared in associated promoting.[62] Domino’s continued its transfer towards specialty pizzas in 2006, with the introduction of its Brooklyn Model Pizza, that includes a thinner crust, cornmeal baked in so as to add crispness, and bigger slices that could possibly be folded within the model of conventional New York-style pizza.[63]

In 2008, Domino’s as soon as once more branched out into non-pizza fare, providing oven-baked sandwiches in 4 kinds, supposed to compete with Subway’s toasted submarine sandwiches. Early advertising and marketing for the sandwiches made assorted references to its competitors, corresponding to providing free sandwiches to prospects named “Jared,” a reference to Subway’s spokesman of the identical title.[64]

The corporate launched its American Legends line of specialty pizzas in 2009, that includes 40% extra cheese than the corporate’s common pizzas, together with a better number of toppings.[65] That very same 12 months, Domino’s started promoting its BreadBowl Pasta entree, a calmly seasoned bread bowl baked with pasta inside, and the Lava Crunch Cake dessert, composed of a crunchy chocolate shell full of heat fudge.[66] Domino’s promoted the dessert by flying in 1,000 truffles to ship at Hoffstadt Bluffs Customer Middle close to Mount St. Helens in Washington state.[67]

In 2010, shortly after the corporate’s 50th anniversary, Domino’s modified its pizza recipe “from the crust up”, making important modifications within the dough, sauce, and cheese used of their pizzas.[68] Their promoting marketing campaign admitted to earlier issues with the general public notion of Domino’s product attributable to style points.[69][70]

In September 2012, Domino’s introduced it was going to roll out a pan pizza on September 24, 2012.[71] Following this transfer, the Deep Dish pizza was discontinued after 23 years of being on the menu.

In December 2013, Domino’s Pizza in Israel unveiled its first vegan pizza, which makes use of a soy-based cheese substitute [72][73] provided by the UK firm VBites.[74]

After a inventory low level in late 2009, the corporate’s inventory had risen 700 % within the 5 years previous February 2016.[75]

Company governance[edit]

Domino’s administration is led by CEO Richard Allison. Earlier chief govt Dave Brandon stays Chairman.[76] Amongst 11 govt vice presidents are Jeffrey Lawrence, CFO; Tom Curtis, Crew USA; Scott Hinshaw, Franchise Operations and Improvement; and Kevin Morris, Common Counsel.[77] Domino’s operations are overseen by a board of administrators led by Brandon. Different members of the board are Allison, Andy Ballard, Andrew Balson, Diana Cantor, Richard Federico, James Goldman, Corie Sue Barry and Patricia Lopez.[78]

On July 1, 2018, Allison, the earlier president of worldwide enterprise for Domino’s, changed Doyle as CEO.

Charitable actions[edit]

In 2001, Domino’s launched a two-year nationwide partnership with the Make-A-Want Basis of America. That very same 12 months, firm shops in New York Metropolis and Washington, D.C. offered greater than 12,000 pizzas to reduction staff following the September 11 assaults on the World Commerce Middle and The Pentagon. By an identical funds program, the company donated $350,000 to the American Pink Cross’ catastrophe reduction effort.[18] In 2004, Domino’s started a partnership with St. Jude Youngsters’s Analysis Hospital, collaborating within the hospital’s “Thanks and Giving” marketing campaign for the reason that marketing campaign started in 2004, and elevating $5.2 million in 2014.[79]


In late 1986, Domino’s was well-known for its commercials that includes a personality referred to as the Noid, created by Group 243 Inc. who employed Will Vinton Studios to supply the tv commercials that featured the character. The catchphrase related to the commercials was “Keep away from the Noid”. The Noid was discontinued after Kenneth Lamar Noid, believing the mascot to be an imitation of him, held two Domino’s workers hostage in Chamblee, Georgia.[80] The staff escaped whereas Noid ate a pizza he had ordered.[81] Noid was finally recognized with paranoid schizophrenia and acquitted attributable to madness, and later dedicated suicide.[82][83] The Noid was briefly introduced again for every week in 2011 in an arcade-style sport on the Domino’s Fb web page. The individual with the highest rating acquired a coupon for a free pizza.[84]

As a result of a glitch on the Domino’s web site, the corporate gave away almost 11,000 free medium pizzas in March 2009. The corporate had deliberate the marketing campaign for December 2008 however scrapped the concept and by no means promoted it. The redemption code to obtain the pizzas was by no means deactivated, nevertheless, and resulted within the free giveaway of the pizzas throughout america after somebody found the promotion on the web site by typing within the phrase “bailout” because the redemption code after which shared it with others on the Web. Domino’s deactivated the code on the morning of March 31, 2009, and promised to reimburse retailer homeowners for the pizzas.[85]

Domino’s sponsored CART’s Doug Shierson Racing, which was pushed by Arie Luyendyk and gained the 1990 Indianapolis 500. In 2003, Domino’s teamed up with NASCAR for a multi-year partnership to turn into the “Official Pizza of NASCAR.”[86] Domino’s additionally sponsored Michael Waltrip Racing and driver David Reutimann throughout the 2007 season within the NASCAR Dash Cup Collection.

In June 2020, Domino’s introduced that it had began a undertaking to pave over cracks and potholes on roads in america referred to as “Paving for Pizza” to forestall their pizzas from being ruined, giving cities and cities grants for highway repairs.[87][88][89] The corporate had reached an settlement with 4 cities and cities, together with Burbank, California; Bartonville, Texas; Athens, Georgia; and Milford, Delaware to pave their roads.[87] The paved sections characteristic the Domino’s emblem together with the slogan “OH YES, WE DID”.[88]

30-minute assure[edit]

Starting in 1973, Domino’s Pizza provided a assure to prospects their pizzas could be delivered inside 30 minutes of inserting an order or they’d obtain the pizzas free. This assure was modified to $Three off in 1987. In 1992, the corporate settled a lawsuit introduced by the household of an Indiana girl who had been killed by a dashing Domino’s supply driver, paying the household $2.8 million. In one other 1993 lawsuit, introduced by a girl who was injured when a Domino’s supply driver ran a pink mild and collided together with her automobile. The girl was awarded almost $80 million by a jury, however accepted a payout of $15 million.[90] The half-hour assure was dropped that very same 12 months due to the “public notion of reckless driving and irresponsibility”, in keeping with then-CEO Tom Monaghan.[90][91]

In December 2007, Domino’s launched a brand new slogan, “You Received 30 Minutes,” alluding to the sooner pledge, however stopping wanting promising supply in half an hour.[92][93][94]

The corporate continues to honour the 30-minute assure for orders positioned in its shops positioned in Colombia, Vietnam, Mexico, China, and India.[95] The 30-minute assure is topic to the phrases and situations utilized within the respective nation.[95]


Domino’s Pizza world map as of September 2018

Domino’s Pizza, as of September 2018, has areas in america (together with the District of Columbia, Guam, Puerto Rico and the U.S. Virgin Islands), in 83 different international locations, together with abroad territories such because the Cayman Islands and states with restricted recognition corresponding to Kosovo and Northern Cyprus.[96] It has its shops in 5,701 cities worldwide (2,900 worldwide and a couple of,800 within the U.S.) In 2016, Domino’s opened its 1,000th retailer in India.[97] As of the primary quarter of 2018, Domino’s had roughly 15,000 shops, with 5,649 within the U.S., 1,232 in India, and 1,094 within the U.Okay.[98][99]

Generally, Domino’s has grasp franchise agreements with one firm per nation, however three corporations have acquired a number of grasp franchise agreements, masking a number of international locations:

  • The rights to personal, function, and franchise branches of the chain in Australia, Denmark, New Zealand, France, Belgium, the Netherlands, and Monaco are at present owned by Australian Domino’s Pizza Enterprises, having purchased the grasp franchises from the dad or mum firm in 1993 (Australian and New Zealand franchises) and 2006 (European franchises).
  • The grasp franchises for the UK and Eire had been bought in 1993 by the British publicly listed Domino’s Pizza Group (DPG), which acquired the grasp franchise for Germany in 2011 and Switzerland, Liechtenstein, and Luxembourg in August 2012 by shopping for the Swiss grasp franchise holder, with an possibility to amass the Austrian grasp franchise as nicely.[100][101][102] DPG opened its first Swedish location close to the Mobilia shopping center in Malmö in December 2016; three years later, in 2019, they introduced nevertheless that they’d promote all their present enterprise within the nation.[103][104]
  • The grasp franchises for India, Nepal, and Sri Lanka are at present owned by the Indian firm Jubilant FoodWorks. India is the most important worldwide marketplace for Domino’s exterior its residence market, being the one nation to have over 1,000 Domino’s retailers.[98] The corporate operates 1,232 shops throughout 264 Indian cities as of 2018.[98][99]
  • In Bangladesh, the franchises for Domino’s Pizza are co-owned by Jubilant FoodWorks and Golden Harvest Restricted forming ‘Domino’s Pizza Bangladesh Restricted’. On this entity, Jubilant FoodWorks is almost all shareholder and owns 51% of the corporate, whereas the remainder of the share is owned by Golden Harvest Restricted.[105] The primary retailer in Bangladesh opened in February 2019.[106]
  • As of 27 July 2020, Domino’s Pizza opened in downtown Zagreb, Croatia.[107]

See additionally[edit]


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