Dunkin' Donuts - Wikipedia

Dunkin’ Donuts – Wikipedia

American multinational espresso firm and fast service restaurant

Dunkin’, also referred to as Dunkin’ Donuts,[n 1] is an American multinational espresso and doughnut firm. It was based by William Rosenberg in Quincy, Massachusetts, in 1950. The chain was acquired by Baskin-Robbins’ holding firm Allied Domecq in 1990; its acquisition of the Mister Donut chain and the conversion of that chain to Dunkin’ Donuts facilitated the model’s development in North America that 12 months.[5] Dunkin’ and Baskin-Robbins finally grew to become subsidiaries of Dunkin’ Manufacturers, headquartered in Canton, Massachusetts, in 2004, till being bought by Encourage Manufacturers on December 15, 2020. The chain started rebranding as a “beverage-led firm”, and was renamed Dunkin’, in January 2019; whereas shops within the U.S. started utilizing the brand new identify, the rebranding will finally be rolled out to all of its worldwide shops.[6]

With roughly 12,900 places in 42 international locations, Dunkin’ is likely one of the largest espresso store and donut store chains on the planet.[7][8]
Its merchandise embody donuts, bagels, espresso, and Munchkins donut holes.[9][10]

Historical past

1948–2004: Founding years

William Rosenberg opened Open Kettle in 1948, a restaurant promoting donuts and occasional in Quincy, Massachusetts, however he modified the identify in 1950 to Dunkin’ Donuts after discussing with firm executives.[11][12] He conceived the concept for the restaurant after his experiences promoting meals in factories and at development websites, the place donuts and occasional had been the 2 hottest objects. The restaurant was profitable, and Rosenberg bought franchises to others beginning in 1955.[13]

In 1963, Rosenberg’s son Robert grew to become CEO of the corporate at age 25, and Dunkin’ Donuts opened its hundredth location that 12 months. Dunkin’ Donuts was a subsidiary of Common Meals Techniques on the time, a conglomerate of 10 small food-service companies,[14] and Dunkin’ Donuts places diverse drastically of their menu choices, with some promoting full breakfasts and others serving solely donuts and occasional.

Within the following years, the opposite companies within the Common Meals Techniques portfolio had been bought or closed, and the corporate was renamed to Dunkin’ Donuts. The menu and store format was standardized, and varied new menu objects had been launched. The chain was acquired by Baskin-Robbins proprietor Allied Lyons in 1990.[15] By 1998, the model had grown to 2,500 places worldwide with $2 billion in annual gross sales.[citation needed]

Dunkin’ Donuts expanded within the 1990s by shopping for out two rival chains: Mister Donut and Daybreak Donuts.[16]

2004–current: Success years in administration

In 2004, the corporate’s headquarters had been relocated to Canton, Massachusetts. In December 2005, Dunkin’ Donuts and Baskin-Robbins (by then working beneath the identify Dunkin’ Manufacturers) had been bought to a personal fairness consortium of Bain Capital, Carlyle Group, and Thomas H. Lee Companions for $2.Four billion.[17] By 2010, Dunkin’ Donuts’ world gross sales had been $6 billion.[18]

The Dunkin’ Donuts in Natick, Massachusetts launched a program to check the idea of curbside pickup in December 2016.[19][20]

In January 2018, Dunkin’ Donuts started to open new idea places, starting in Quincy, that includes trendy decor, chilly drinks on faucet and a single-cup brewing machine, extra packaged take-out choices, and devoted pick-up traces for cell ordering inside and within the drive-thru. The idea was described as being a part of a shift in direction of turning into an “on-the-go, beverage-led model”. As well as, the placement, in addition to others, started to trial signage referring to the chain as merely “Dunkin“—downplaying “Donuts” from the identify.[21][22]

In February 2018, Dunkin’ introduced plans to section out polystyrene foam cups globally for environmental functions by April 2020.[23][24][25]

On July 11, 2018, Dave Hoffmann took over from Nigel Travis to develop into the CEO. He’s trying so as to add 1,000 new places exterior of the Northeastern United States by the top of 2020 and to have a income enhance of three % for shops open a 12 months or longer.[26] Additionally late 2018, Dunkin’ put in espresso machines in any respect doable places and launched espresso merchandise utilizing a brand new recipe.[27][28]

In June 2019, Dunkin’ partnered with Grubhub to start the rollout of its new Dunkin’ Delivers service.[29][30] Later in July 2019, Dunkin’ partnered with Past Meat to introduce a meatless breakfast sandwich in Manhattan, turning into the primary U.S. restaurant model to serve Past Sausage.[31] The sandwich launched nationally later in 2019.[32][33]

In September 2019, the New York lawyer basic alleged in a lawsuit that Dunkin’ mishandled a sequence of “brute power” cyberattacks that had been directed at prospects utilizing the Dunkin’ cell app. These assaults happened in early 2015 and 1000’s of usernames and passwords stolen. The state lawsuit alleges that Dunkin’ workers knew about these assaults, however did not take acceptable motion. The New York Legal professional Normal Letitia James alleges the Massachusetts-based firm “glazing over” the cyberattacks. A Dunkin’ spokesperson mentioned the restaurant chain has been working with legislation enforcement for 2 years and can combat the lawsuit.[34]

In October 2020, Dunkin’ Manufacturers said that the corporate was in dialog with Encourage Manufacturers, a personal equity-backed firm, negotiating to promote the corporate. The potential deal would place Dunkin’ Donuts inside the Encourage Manufacturers’ portfolio.[35] It was introduced on Saturday, October 31, 2020, by Encourage Manufacturers Inc. that they’d be buying Dunkin’ Manufacturers Group Inc. for $11.Three billion, which would come with Dunkin’ Manufacturers’ debt that Encourage Manufacturers could be taking up. Encourage can pay $106.50 in money for all of Dunkin’ Manufacturers’ shares.[36] On December 15, 2020, the acquisition was accomplished, and Dunkin’ Manufacturers ceased to exist as a separate firm, with Dunkin’, Baskin-Robbins, and the trademark administration of Mister Donuts, turning into a part of Encourage Manufacturers.[37]

Advertising and marketing

The corporate’s present slogan is “America Runs on Dunkin“. In March 2009, the corporate unveiled the alternate slogan “You ‘Kin Do It!” and launched a $100 million advert marketing campaign promotion.[38] Dunkin’ Donuts’ “It is Definitely worth the Journey” marketing campaign starred sleepy-eyed “Fred the Baker” and featured the catchphrase “Time to make the donuts”. It gained honors from the Tv Bureau of Promoting as one of many 5 greatest tv commercials of the 1980s. Fred the Baker was performed by actor Michael Vale for 15 years till his retirement in 1997. The catchphrase was used within the title of founder William Rosenberg’s autobiography Time to Make the Donuts: The Founding father of Dunkin’ Donuts Shares an American Journey.

Launch party of the co-branded Saucony X Dunkin’ Kinvara 9 running shoe.

Launch celebration of the co-branded Saucony X Dunkin’ Kinvara 9 operating shoe.

Dunkin’ Donuts modified its slogan in March 2006 to “America Runs on Dunkin“. They May Be Giants songs had been featured in a sequence of commercials of latest merchandise to spice up summer time gross sales.[39] In 2007, a sequence of Dunkin’ Donuts commercials referred to the fictional language “Fritalian”. “Is it French? Or is it Italian?” sings a refrain of consumers going through an extended menu of non-English phrases. “Maybe Fritalian?” was created by Hill Holliday to “poke enjoyable at pretentious Starbucks-style espresso chains, with patrons trying to order hard-to-pronounce lattes.”[40][41] The industrial was interpreted as a deliberate mocking of Starbucks.[41][42] The commercials’ punch line is: “Scrumptious lattes from Dunkin’ Donuts. You get them organized in English”. It has been a degree of dialogue that latte, cappuccino, and espresso are loanwords from Italian which don’t have any equivalence in English. The commercials, nevertheless, seek advice from the Starbucks ordering language itself, poking enjoyable at phrases resembling grande and venti.[41] Additional commercials in 2007 extra straight mocked Starbucks, with a buyer ordering a “giant” and being chastised to make use of the time period “dieci”.

Rachael Ray starred in commercials for Dunkin’ Donuts starting in 2007. In Could 2008, Dunkin’ Donuts eliminated a industrial from its web site that includes Ray sporting a shawl with a black and white paisley floral design, in response to columnist Michelle Malkin’s claims that the headscarf resembled the keffiyeh worn by Yasser Arafat and due to this fact an indication of help for terrorists.[43] Dunkin’ Donuts pulled that industrial off the air,[44] resulting in criticism of the corporate’s perceived kowtowing to particular pursuits.[45]

In 2017, the corporate introduced that it might start testing the identify of merely “Dunkin” at some retail places, as they want to be considered a vacation spot for espresso, its most worthwhile product.[46] The branding could be applied in different places within the latter half of 2018 if it was profitable.[47] The model introduced that it might formally be identified merely as Dunkin’ in September 2018.[48]

On April 3, 2018, Dunkin’ Donuts teamed up with the Massachusetts shoe producer, Saucony to provide a strawberry-frosted donut themed operating shoe to commemorate the 122nd operating of the Boston Marathon. The Saucony X Dunkin’ Kinvara 9 got here in a donut field and the heel of the shoe was lined in rainbow sprinkles.[49]

Dunkin’ Donuts emblem, 2007–2019

A script model of the phrases Dunkin’ Donuts was filed on March 31, 1955, and registered on February 2, 1960. A later emblem was for a drawing and phrase emblem depicting a determine with a donut for a head and a espresso cup and donut physique sporting a garrison cap, with Dunkin’ emblazoned on each the espresso cup and cap. The design was rendered primarily in yellow and brown. The brand was utilized for on June 23, 1958, registered on Could 23, 1961, and put into use on July 1, 1964.[50]

In 1961, the corporate started utilizing a sizzling pink colour for its branding and used a emblem exhibiting a stylized espresso cup with the corporate’s identify rendered on one line as a circle, evoking a donut dunking into the cup. In 1980, brilliant orange was added to the recent pink. As of 2014, the present emblem is a variation of the emblem that has been in use since about 1980: an all-capitals rendering of the phrases Dunkin’ Donuts (Dunkin’ in orange; Donuts in pink) in a thick, Frankfurter typeface[51] with a espresso cup outlined in brown with a “DD” monogram.[52]

In September 2018, the corporate formally introduced that it might shorten its identify to Dunkin’, with a wider roll-out starting in January 2019. The corporate acknowledged that “Dunkin” was already a typical shorthand identify for the chain amongst prospects and in its advertising and marketing (together with the slogan “America Runs on Dunkin“), and that the rebranding would replicate the chain’s persevering with shift in direction of being a “beverage-led” model at a time when shoppers have proven a desire for more healthy developments and choices as they devour fewer donuts.[53][6][54][55] Whereas shops within the U.S. began utilizing the brand new identify in 2019, the rebranding will finally be rolled out to all of its worldwide shops.[6]

Major advert company

In April 2018, Dunkin’ named BBDO as their major promoting company. This changed Hill Holliday, which had been producing print, digital, broadcast, and billboard promoting for nearly twenty years. Hill Holliday was the company answerable for the tagline “America Runs on Dunkin“. ARC/Leo Burnett was additionally named to guide all in-store promotions.[56]


Dunkin’ has an in depth relationship with the Boston Purple Sox and the New England Patriots, making commercials firstly of every staff’s season for promotions. Dunkin’ additionally sponsors different skilled sports activities groups, together with the Dallas Cowboys, New York Yankees, New York Mets, Philadelphia Eagles, and Tampa Bay Rays.

In 2016, Dunkin’ grew to become the official “espresso, donut and breakfast sandwich accomplice” of the Nationwide Hockey League.[57]

In January 2014, English soccer membership Liverpool introduced a multimillion-pound world partnership with the corporate.[58]

Dunkin’ Donuts signed a sponsorship take care of the Nationwide Girls’s Hockey League in December 2015. As a part of the multi-year settlement, Dunkin’ Donuts is the official sizzling, iced and frozen espresso of the NWHL.[59]

In 2015, Dunkin’ Donuts was introduced because the named sponsor of the baseball park in Hartford, Connecticut, new residence of the Hartford Yard Goats baseball staff. It’s named Dunkin’ Donuts Park.

In 2001, Dunkin’ Donuts bought the naming rights for the previous Windfall Civic Middle, and renamed it the Dunkin’ Donuts Middle. The middle is at the moment the house court docket for the NCAA and Huge East Windfall Friars males’s basketball staff from Windfall Faculty in addition to residence ice for the AHL Windfall Bruins hockey staff. In reference to the middle’s lengthy affiliation with native school basketball, it’s usually identified regionally as “The Dunk”.


  Present places

  Army bases solely

  Deliberate future places

  Former places

United States

Co-branded Dunkin’ Donuts and Baskin Robbins, Thomasville, Georgia

As of February 9, 2017, all Dunkin’ places are franchisee owned and operated.[60] Along with its stand-alone retailers, Dunkin’ retailers will be discovered inside many fuel stations, supermarkets, mall and airport meals courts, and Walmart shops. In July 2013, Dunkin’ Donuts opened its 500th restaurant, in New York Metropolis. This location is mixed with a Baskin-Robbins.[61]

2014 noticed the return of Dunkin’ Donuts to the state of Minnesota after almost a decade’s absence, with a brand new store opened contained in the Kahler Grand Resort in Rochester.[62]

In the US, Dunkin’ is typically paired with Baskin-Robbins ice cream in a single multibranded retailer. Whereas such places often keep separate counters for every chain (very like co-branded Wendy’s–Tim Hortons places in Canada), relying on enterprise that day, each chains’ merchandise will be purchased at a single counter (often Dunkin’ Donuts’).[citation needed] The observe of single-counter service is just like that of multibranded Yum! Manufacturers shops resembling KFC–Taco Bell, which share a single kitchen and cashier line.[63]

On January 16, 2013, Nigel Travis, Dunkin’ Manufacturers CEO, introduced that the Dunkin’ Donuts franchises could be accessible in California starting in 2015.[64] In July 2013, Dunkin’ Donuts introduced that it has signed its first Southern California multi-unit retailer growth agreements with 4 franchise teams for a complete dedication of 45 new eating places. The primary standalone eating places had been anticipated to open in 2015 in Orange and Los Angeles counties.[65] The chain additionally deliberate to broaden into extra shops in Texas by 2015.[66] On March 10, 2014, the primary Dunkin’ Donuts/Baskin-Robbins mixture retailer in Southern California opened in Ramona.[67] That is Dunkin’ Donuts’ third California store to open, following retailers in Barstow and on Camp Pendleton. Since March 2014, Dunkin’ Donuts has opened a number of further places all through California, together with the Los Angeles space. Dunkin’ Donuts retailers opened within the San Francisco Bay Space in Walnut Creek, Half Moon Bay,[68] and American Canyon in 2016, in addition to South San Francisco and Fremont, in 2017.[68][69][70]

On July 30, 2020 Dunkin’ Manufacturers introduced it might completely shut 800 retailers within the US by the top of the 12 months due to a 20 % drop of gross sales within the second quarter throughout the coronavirus pandemic, 450 of that are a part of the beforehand introduced closing of places inside the fuel station Speedway chain.[71][35]


By March 2014, Dunkin’ Donuts’ largest worldwide market was South Korea, representing almost 40 % of all worldwide gross sales. With over 900 shops within the nation, it had 3 times as many as McDonald’s, and a couple of third greater than Starbucks. South Korea is residence to Dunkin Donuts’ solely espresso roasting plant exterior the U.S. Nonetheless, the corporate sees China and its vastly bigger inhabitants because the extra profitable alternative. In 2008, Dunkin’ Donuts opened its first restaurant in Shanghai, representing step one in its China enlargement technique. By March 2014, it had about 50 shops within the nation and an settlement to open 100 extra over the subsequent 5 years.[72][73]

In Brazil, Dunkin’ Donuts opened its first constructing in 1980.[74] In 2013, it deliberate to open 25 franchises within the nation.[75]

In Colombia, Dunkin’ Donuts opened its first retailer in Bogota in 1983. By 2015, Dunkin’ Donuts operated greater than 100 shops solely within the capital metropolis of the nation.[76] Presently it operates greater than 150 shops across the nation together with places within the cities of Medellin, Cali, Ibague, Pereira, Manizales and Barranquilla.[77]

In January 2014, Dunkin’ Donuts relaunched in England (there aren’t any Dunkin Donuts shops in Scotland, Northern Eire or Wales) 20 years after it exited the nation with its retailer opening in Harrow, London.[78]

On December 5, 2014, Dunkin’ Donuts opened their first location within the Nordic area, on the Täby Centrum shopping center within the outskirts of Stockholm, Sweden.[79][80][81] On July 24, 2018, Dunkin Donuts introduced that the corporate’s Swedish operations had filed for chapter and all places in Sweden would shut instantly.[82]
On April 1, 2015, the primary retailer in Denmark opened in Copenhagen Central Station and by Could 5, 2015, one opened at Roskilde station. There may be nonetheless one in development in Odense.[83]

In early December 2015, Dunkin’ Donuts opened their first cafe in 13 years in Warsaw, Poland. The opening of a second location in Warsaw is introduced for January 2016. In December 2018 a 3rd department was beneath development within the metropolis.[84]

On January 21, 2016, Dunkin’ Manufacturers introduced a grasp franchise settlement with Grand Parade Investments Ltd. that referred to as for creating 250 Dunkin’ Donuts and 70 Baskin-Robbins shops all through South Africa.[85] The primary shops opened in the long run of 2016 within the Cape City space. Finally, solely 11 Dunkin’ Donuts places and 5 Baskin-Robbins places opened in South Africa as a result of GPI’s monetary bother. Nevertheless, by February 2019, Grand Parade Investments introduced that it completely closed all Dunkin’ Manufacturers places in South Africa as a result of poor efficiency and unprofitably.[86]


The time period “Donuts” was already trademarked by one of many largest Spanish bakery corporations, Panrico,[87] so the corporate was born as a three way partnership between Dunkin’ Donuts’ then-parent Allied Domecq and Panrico (solely Spanish shareholders, representing 50%) with the intention to use the model identify “Dunkin’ Donuts”. In 2007, after Dunkin’ Donuts purchased out Panrico’s 50% share, the shops had been rebranded to “Dunkin’ Espresso”.[88] As of 2017, there are 59 Dunkin’ Espresso places in Spain, the vast majority of that are in Barcelona, Madrid, and Málaga. Their slogan, “Juntos es mejor”, interprets to “Collectively is best”.


Regardless of as soon as having a whole lot of shops nationwide, Dunkin’ Donuts and its market share all however vanished from Canada by the flip of the century. Within the late 1990s to early 2000s, the chain started disappearing from all areas of Canada, with its final foothold within the province of Quebec. Nevertheless, its decline was most obvious in Quebec, the place the chain as soon as had 210 shops however by mid 2017 had solely three—the final franchises within the nation.[89] By then just one free standing retailer had the amenities to make donuts recent on web site; the opposite two had been merely shopping-mall food-court stands, depending on the supply of baked items from the primary retailer. One of many principal causes for Dunkin’ Donuts’ decline was competitors with Tim Hortons, just like Tim Hortons’ personal decline within the northeastern United States as a result of heavy competitors from Dunkin’ Donuts. A gaggle of Dunkin’ Donuts franchisees gained a C$16.Four million civil court docket judgement towards the guardian firm for failing to adequately promote the model in Canada. In September 2018, after 57 years of working in Canada,[90] Dunkin’ Donuts ceased enterprise in that nation when it refused to resume its franchise license to the few remaining shops left. All remaining Canadian places had been closed or rebranded as impartial companies in late 2018 – ending the presence of Dunkin’ Donuts within the nation.[91]

Baskin-Robbins – a subsidiary of Dunkin’ Manufacturers – continues to function shops throughout Canada.[92]


Dunkin’ opened its first location in Lebanon in 1998 and has since gained a variety of reputation amongst Lebanese folks and is now one of the vital common espresso retailers with many branches unfold throughout the nation.
In 2020, Dunkin’ Lebanon began promoting its merchandise in supermarkets and grocery shops.


In 1970, Japan grew to become the primary Asian nation to open Dunkin’ Donuts shops. The Japanese chain was owned by a three way partnership between the Saison Group, Yoshinoya, and the Japanese subsidiary of the Compass Group named Seiyo Meals Techniques. After 28 years of working in Japan, Dunkin’ Donuts ceased enterprise there in 1998 as a result of declining gross sales and poor efficiency. All the non-military base places had been both closed or transformed to Mister Donut places. Dunkin’ nonetheless has places in United States navy bases, that are open solely to navy personnel.


Dunkin’ Donuts Israel (Hebrew: דאנקן דונאטס‎) was an Israeli franchise of the chain. Dunkin’ Donuts Israel opened their first location inside Israel in 1996 in Tel Aviv. Their principal flagship retailer was positioned in Rabin Sq., with their manufacturing unit in Lod.[93] Upon opening their first location Dunkin’ was an amazing hit. When the unique location opened it broke Dunkin’s personal gross sales information by promoting Three million doughnuts within the first eight months.[94] The chain’s supervisor was quoted saying “Israelis don’t cease consuming doughnuts, They purchase such portions, portions that we might by no means have believed they’d purchase. They purchase bins of 12, eat them right here, after which purchase extra bins to take residence.”[95] In 2001, when Dunkin’ Donuts Israel determined to shut, the corporate had accrued a considerable amount of debt. When the Second Intifada broke out, Israeli tourism slowed, and Dunkin’ determined to shut.[96] Roughly $2 million was invested in Dunkin’ Donuts Israel when it failed.[97] On the peak, Dunkin’ Donuts had 9 branches in Israel, of their authentic purpose of 15, together with Three in Jerusalem.[93]


  • In June 2013, Dunkin’ Donuts unveiled a brand new retailer design, the model’s first in almost seven years.[98]
  • Dunkin’ Donuts returned to the UK market in January 2014, opening a restaurant in Harrow, a borough in north-west London, England.[99][100]
  • In Could 2014, Dunkin’ Donuts revealed plans to open 20–25 shops in Denmark,[101] 20–25 shops in Finland[102] and 30 shops in Sweden.[103]
  • In November 2014, Dunkin’ Donuts opened its first retailer in Kanpur, India inside Z Sq. Mall.[104]
  • In September 2015, Roland Zanelli, the proprietor of the Dunkin’ Donuts license in Switzerland, introduced the opening of the primary two shops in Basel, Switzerland in Fall 2015, adopted by the opening of as much as 60 shops in the entire nation.[105] The primary Basel retailer opened on March 1, 2016.

Notable endorsers

Controversy and criticism

In 1997, Dunkindonuts.org was established by a buyer for disgruntled shoppers and workers to lodge complaints concerning the firm. The positioning appeared forward of the corporate’s personal web site in lots of search engines like google and acquired nationwide media protection earlier than being bought by Dunkin’ Donuts in 1999.[110]

Dunkin’ Donuts was criticized by considered one of its franchisees for allegedly forcing single-store homeowners to comply with a buyout at a loss for minor infractions. Dunkin’ Donuts sued franchise homeowners 154 instances from 2006 to April 2008. Over the identical interval, McDonald’s was concerned in 5 lawsuits. Subway, an organization that has 4 instances the variety of places as Dunkin’ Donuts, sued its franchisees 12 instances. (These figures don’t embody arbitrations, which the businesses use in pursuing authorized claims towards their franchisees.) Franchisees allege that the corporate’s enterprise technique wants predominantly multi-unit franchisees.[111]

In 2009, the corporate quickly stopped the sale of two of its merchandise, the Dunkaccino and sizzling chocolate, after concern of a doable salmonella poisoning at a provider’s amenities. Dunkin’ Donuts claims that not one of the drinks had been contaminated, however the recall was made out of security for its shoppers.[112]

In Could 2010, Dunkin’ Donuts was criticized for promoting “Free Iced Espresso Day” on its nationwide Fb web page, which happened in solely 13 cities.[113] Due to the restricted scope of the promotion, many purchasers grew to become dissatisfied with the shortage of free iced espresso and vented their anger on the Dunkin’ Donuts Fb web page.[114]

In 2013, the Dunkin’ Donuts chain in Thailand used an commercial that contained {a photograph} of a girl in black face-paint, with the intention to promote its new chocolate-flavored donuts. The corporate was criticized for the commercial, with the Human Rights Watch calling the commercial “weird and racist”. The headquarters in the US apologized for the commercial.[115]

Nancy Lewis, in Canaan, Connecticut, started a petition in January 2014 to request that Dunkin’ Donuts donate their unsold meals to native shelters and meals banks in her space after seeing her native store usually throwing away “giant quantities” of unsold meals. She mentioned as a result of the corporate has no official coverage on the redistribution of its unsold meals objects to shelters or meals banks, and workers aren’t allowed to take any residence,[116] many associates throw all the items away.[117]

See additionally


  1. ^ The corporate formally started doing enterprise as Dunkin’ in 2019. Most shops have retained the Dunkin’ Donuts imprint in use since 1950.


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