Elements of Political Communication: Traditional media guidelines – Press releases

Elements of Political Communication: Traditional media guidelines – Press releases

Your relationship with conventional media retailers is vital.

Press releases are official releases out of your group concerning particular information, points, or occasions. The aim of a press launch can range broadly; this chapter will give attention to utilizing this software to speak with skilled information media retailers. Press releases are sometimes written with a method that mimics that of native and main publications with the hope that the recipient will reprint the discharge verbatim.[1] The probability of an outlet publishing a straight information launch decreases because the publication will increase in dimension. That stated, even when the discharge isn’t printed verbatim, it might affect the protection of a selected subject or occasion.[2]

Content material[edit]

Keep away from editorial feedback in press releases; state solely the info and pertinent info concerning the difficulty, such because the time, date, and placement of an occasion. All the time embody private contact info on the prime and backside of the discharge. This needs to be a person inside your group that has a superb understanding of the subject and will likely be obtainable to speak with publications. Journalists and editors select which tales to discover; subsequently, an correct and descriptive headline and lead part could earn their consideration. Lastly, embody a really transient boilerplate, a closing paragraph that incorporates primary details about your group, together with a broad description of your actions. Contemplate writing at the least two variations of the boilerplate: one for organizations that clearly already know what your group does, and one other for these that could be much less acquainted.[3]

Although there is no such thing as a required size, the typical press launch is between 300 and 500 phrases lengthy. The significance and complexity of your topic will decide the size of your launch, however generally, the complete doc ought to have the ability to match on a single web page. Though the Related Press Stylebook doesn’t comprise a set format for press releases, there are some formatting factors to notice.[4] Use a readable, 12-point typeface. Opposite to common perception, typefaces reminiscent of Occasions New Roman don’t enhance readability;[5] nevertheless, it’s advisable to make use of a widely-accepted font all through the discharge. Keep away from all cases of formatting for emphasis besides the place famous within the template. Embody a centered “# # #” on the finish of the discharge.

Be certain that any pictures you embody within the launch are ready for publication. Use a preferred digital format, reminiscent of .PNG or .JPG. Since most digital cameras take bigger photos than are needed for publication, resize the picture to not more than 700 pixels broad. Embody attribution info for the picture, and solely pictures for which you might have express permission to make use of, each from the photographer and the topics photographed.[6]



Embody the weather under in your launch. The group emblem is non-obligatory, however all different info needs to be included within the appropriate format.

[Organization logo]

[Contact name]
[Contact phone number]
[Organization name]
[Contact email address]
[URL of organization website]

[CITY, State] (Month DD, YYYY) – [Message]

For added inquiries please contact [Contact name] at [contact email address] or [Contact phone number].

About [Organization name]


# # #

Web site launch[edit]

A generic logo for a local political party, with the words

Faux Identify
(940) 555-5555
Native Political Get together
e mail@instance.org

Native Political Get together launches new web site at Govt Committee assembly
CITY, State (September 16, 2011) – The Native Political Get together revealed its new web site, at http://www.instance.org, on Tuesday. The positioning contains info and assets, but in addition emphasizes engagement from residents.

Amongst many new features, the location permits readers to share or touch upon particular person articles by means of social media networks. The primary of its sort amongst political websites within the space, the “Communicate Up” web page connects residents with the editorial pages of native publications, permitting residents to precise their views shortly and effectively.

The redesign is the primary a part of a communications technique from the Native Political Get together to have interaction constituents and create an open political setting by which political organizations reply to constituents’ viewpoints brazenly.

For added inquiries, please contact Faux Identify at e mail@instance.com, (555) 555-5555.

Concerning the Native Political Get together
As Native Politicians, we search private freedom within the framework of a simply society and political freedom within the framework of significant participation by all residents. Our mission is to advertise beliefs and values inside our communities by means of grassroots group, schooling of the general public, and election of certified candidates by means of using moral marketing campaign strategies. Collectively, we assist form a stronger America by which each citizen has the means to succeed by means of our group values: liberty, high quality, and alternative.

# # #

  1. Jacobs, Preformulating the Information, 305.
  2. Tewksbury et al., “Interplay of Information and Advocate Frames”, 804.
  3. Treadwell and Treadwell, Public Relations Writing, 219.
  4. For an instance of a press launch from the Related Press itself, see Related Press, “2012 AP Stylebook Provides Trend”.
  5. Delange, Esterhuizen, and Beatty, “Efficiency Variations”, 241.
  6. It’s typically good apply to accumulate express consent from a personal determine earlier than distributing a picture of the particular person. See Krages, “The Photographer’s Proper”

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