GoodRx launches telehealth service, free mail delivery as direct-to-consumer market heats up

GoodRx launches telehealth service, free mail delivery as direct-to-consumer market heats up

GoodRx, a web-based platform that gives coupons for reductions on pharmaceuticals, is increasing its telehealth providers and providing free mail-order pharmacy supply beneath its GoodRx Gold subscription service.

A brand new program will give GoodRx subscription holders reductions on digital physician’s visits and free mail supply by way of the GoodRx app, the corporate introduced Wednesday.

Subscription holders can see a licensed healthcare supplier to obtain remedy at dwelling with telehealth visits beginning at $10 and could be seen for over 150 situations, together with chilly and flu, UTI, chilly sores, pimples, contraception, COVID-19 screenings, and refills for frequent medicines, GoodRx mentioned.

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If the affected person is prescribed remedy, they will use a GoodRx Gold low cost of as much as 90% at pharmacies close to them or have it despatched on to their home by way of free mail supply. Eligible medication have a Gold mail supply sticker on the drug’s value web page. This system additionally permits members to switch their prescriptions in-app from a brick-and-mortar pharmacy to the mail order service, which is run by Truepill.

RELATED: Amazon ramps up healthcare competitors with launch of on-line pharmacy, prescription financial savings profit

The corporate began in 2011 with a value comparability instrument for prescriptions, providing shoppers free entry to decrease costs on their remedy. With the acquisition of telemedicine firm HeyDoctor in September 2019, GoodRx expanded its providers to incorporate digital care.

The corporate launched the subscription service in 2018 and it prices $5.99 for one particular person and $9.99 for a household. GoodRx Gold is out there in 49 states, excluding Washington state.

Throughout the COVID-19 pandemic, considerations round accessing in-person care have pushed many shoppers to attempt telehealth. Whereas solely round 10% of shoppers had used telehealth as of 2019, greater than 75% of shoppers now report being all in favour of utilizing telehealth, based on a current McKinsey shopper survey.
“Our mission at GoodRx has at all times been to get People the healthcare they want at a value they will afford,” mentioned GoodRx co-CEO and co-founder Doug Hirsch. “Over the previous 12 months, we’ve got launched a number of new providers – HeyDoctor by GoodRx and telehealth & labs marketplaces – which make accessing care simpler and extra reasonably priced for shoppers. With these enhancements to GoodRx Gold, we’re increasing entry to much more individuals and delivering deeper financial savings than can be found wherever else available on the market.”

Via its subscription service, GoodRx gives greater than 1,000 frequent, low-priced medicines by way of mail supply, with almost 300 of them priced beneath $10, the corporate mentioned.

The direct-to-consumer healthcare market has been heating up as digital well being firms look to supply extra providers to sufferers at dwelling. 

RELATED: GoodRx raises $1.1B in IPO because it promote shares above goal

On-line retail behemoth Amazon ramped up the healthcare competitors with the rollout of the brand new Amazon Pharmacy in November. Amazon’s service gives prime members limitless, free two-day supply for medicines and prescription financial savings advantages.

GoodRx’s inventory fell within the weeks after Amazon introduced the brand new pharmacy enterprise, based on Barrons and different media retailers. The corporate went public in September, elevating $1.1 billion in its preliminary public providing after pricing its deal effectively above its anticipated value vary.

The concern is that on-line mail-order drug deliveries will damage GoodRx’s prescription low cost enterprise. Consequently, GoodRx inventory tumbled 23% within the final month, Investor Place reported on Dec. 10.

It is an more and more aggressive panorama. UnitedHealth Group stepped into the web pharmacy house with the acquisition of startup DivvyDose earlier this 12 months. Walmart additionally beforehand snapped up remedy administration know-how from startup CareZone. Digital pharmacies making waves within the house embrace NowRx, Capsule, Medly Pharmacy and Alto Pharmacy.

Hirsch informed FOX Enterprise in November that he’s not involved about Amazon coming into the pharmacy enterprise.

“GoodRx truly shouldn’t be a pharmacy. We do not put capsules in bottles and promote them. We work with pharmacies together with Amazon,” Hirsch mentioned on The Claman Countdown. “So we’re very completely happy that Amazon’s within the house.”

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